Nourish Pet Shampoo
Internally managed the rebranding project for Nourish pet shampoo. This product was built as a "one for one" business model donating a bottle of shampoo for every bottle purchased to rescue dogs in shelters throughout the US. The brand mission "you buy one we donate one" messaging was priority at shelf. We worked with a local shelter partner working with real rescue dogs for the packaging concepts and video.
